What's involved with sponsoring Cliffhanger
Cliffhanger would not be possible without the incredible support from our sponsors.
Businesses small and large benefit by affiliating and advertising with Cliffhanger.
Cliffhanger is known by everyone in 4wd - just ask any one you see on a 4WD track, grey nomads towing vans, tradies with utes or fishermen on beaches. Thanks to 14 very successful years with amazing publicity, thousands of DVD sales and every 4wd magazine running stories the Cliffhanger brand is well established throughout all of Australia. When sponsors advertise with Cliffhanger the 85 teams and the 1,000 people attending are just the stone that starts the ripple that creates the wave that spreads everywhere. So it's not just a matter of whether your product suits our race trucks but rather the respect you will get from your clientele by being affiliated with the established Cliffhanger brand and the reach, impact and influence we can have.
Also dont forget we dont just have battle trucks but also introductory classes for family spec vehicles so if you want more soft road we provide that too.
Cliffhanger has 86 paid entries and that is the largest ever for any long course Winch Truck event in Australia. The anticipation and excitement for our 2019 event has never been matched. The big daddy of 4wd events is breaking new ground.
Prizes and contributions
100% of what we receive from Bronze, Silver and Gold sponsors gets passed on as prizes to competitors and even to spectators and our volunteer marshals. It doesn't matter if it is vouchers, product or cash - it all gets passed on.
Proceeds from corporate sponsors goes towards professional digital media. The more corporate support we have the greater our media presence in quality and quantity.
For many sponsors product is a lot easier than cash so we shall consider all offers. We dont expect any sponsor to give us cash but we will convert all monetary contributions into cash for presentation.
We can send a tax invoice if that assists the accounting department.
All prices exclude GST.
Cliffhanger Workshop Banner .... each team will receive a workshop banner
Coffee Mugs .... each team will receive 2 x custom coffee cups with our event logo (includes corporate sponsor logos) and an image of their own team making it that bit more special in their own workplace. Teams may purchase additional mugs. This is a pretty average artist impression ....
Event Shirts .... every one attending will receive an official event shirt. The colour of the shirt will be the state colour of the team that won Challenge Class at the prior event so we will have Maroon shirts in 2019. Additional shirts may be purchased and we also sell them online and through social media.
Trophies .... Trophies are handed out to first 3 places of each class for driver and navigator. The Trophies will have single colour event and corporate sponsor logos etched in them. They will be the same colour as the shirts for a given year.
Competitors note that the value of prizes (cash and product) will be calculated a value and be allocated to classes in the same ratio of number of entries per class. So if Challenge class has 60% of total entries it will be allocated 60% of the total prize pool.
SPONSOR DEADLINES ... We have a lot of art work to arrange and then merchandise and trophies, etc to produce (some from overseas). Also we are on site 1-2 months before the event so it all needs to be completed before then. As such we need all arrangements finalised, paid up or prizes supplied, artwork sorted and team stickers supplied before 30th November, 2018.
SPONSORSHIP ANNOUNCEMENTS ... The sooner we announce your support the sooner the benefits start rolling in and in the event of Corporate Sponsors the sooner we lock in exclusivity of your industry type. We can not announce or lock you in until your contribution is received or paid.
SPOTTERS FEE ... If you successfully introduce a sponsor to the event we will grant you 20% of the first year of the sponsored value in Cliffhanger Dollars to go towards Team Entry and/or Spectator Fees.
We have made sponsoring Cliffhanger affordable for everyone with the different levels.
Bronze $250
- Social media acknowledgement with links
- Small logo on advertising poster footer
- Small logo on event flier
- Small logo link on web site
- Name printed on event shirt
- Supply of free event merchandise
Silver $750
- Social Media on repeated occasions with links and photos / video
- Medium size logo on advertising poster footer
- Medium size logo on event flier
- Medium size logo link on web site
- Small logo on event shirt
- Supply of free event merchandise
- Write up in event booklet
Gold $1500
- Social Media on repeated occasions with links and photos / video
- Medium to larger size logo on advertising poster above footer
- Medium to larger size logo on event flier
- Medium to larger size logo link on web site
- Medium to larger size logo on event shirt
- Medium size logo on event workshop banners
- Opportunity for all teams to display your sticker x 2
- Supply of free event merchandise
- Write up in event booklet
- Advertisement in event booklet
- Your merchandise, fliers and handouts in event show bags
- CD with all official event images for own use - usually over 1,000 pics
- Framed event appreciation poster after the event with medium size logo
Corporate $5000
- Exclusivity - Corporate sponsors will be exclusive to an industry type so there will be no other new sponsors that compete directly in your space. It is hard to cancel a minor sponsor already on board when a new corporate comes along, but it's a good incentive to get in early as a corporate sponsor and prevent others.
- Significant Social Media on repeated occasions with links and photos / video, advertorials, reviews, comments, etc
- Professionally prepared interviews and social media advertisement. Here is a link to one we did last year for Engel... press here.
- Your logo to appear along side event logo in all correspondence and on all merchandise as well as signage.
- Large logo on advertising poster
- Large logo on event flier
- Large logo link on web site
- Large logo on event shirt
- Large logo on event workshop banners
- Opportunity for all teams to display your sticker x 2
- Supply of free event merchandise
- Write up in event booklet
- Advertisement in event booklet
- Your merchandise, fliers and handouts in event show bags
- CD with all official event images for own use - usually over 1,000 pics
- Framed event appreciation poster after the event with medium size logo
- 5 x free full week spectator passes worth $325 each.
- Permission for you to have your own media crew (paparazzi) preparing your own product material on location
- Your banners, flags, marquees, etc to be displayed throughout base camp and at stages.
- If you have a product we can use during the event we shall do that as promotion and demonstration.
Wrist Bands $500
Cliffhanger's way of making sure everyone there has paid and registered is for them to wear wrist bands all week. You can sponsor the wrist bands and have your logo printed on them. So that's 1,000 people with your logo on their wrist for the entire week. Available to Gold and Corporate Sponsors this is worth $500.
Course Section / Special Stage naming rights $500
Available to Gold and Corporate Sponsors, the event is made up of 20 special stages - each attracts a load of media attention and the hi-lights of the event usually refer to something about a special stage. The spectators tend to do social media posts with images and video action shots of teams in a certain section named after you. Where possible the nature of the special stage will be appropriate to the sponsor like a night stage to be named after a lighting sponsor.
- Display your banner on the track in an ideal photo point
- Stage notes will have your name and logo
- Score sheets will have your name and logo
There are 20 special stages and you can request multiple stages if you like.
CLASS Naming Rights $2500
Available to Gold and Corporate Sponsors, Cliffhanger has 4 classes and a class may be named after you. There is considerable focus on what class teams have entered and the classes generally depict a type of vehicle and interested demographic. Could be very appropriate for a company specialising in buggies to have the Buggy class named after them, etc. Our classes again are :
- Tourer (family spec)
- Super Tourer (club vehicles may have V8)
- Challenge - battle trucks with no expense spared
- Buggy - open class custom with 4 wheel steer, Ultra 4 or side x side
EVENT Naming Rights $ by negotiation
The most significant opportunity is to have the entire event named after you. For example the XYZ Cliffhanger.
This would get thrown around everywhere - all social media pages, all correspondence, all magazine articles, all newspaper reports, all merchandise, everything. The event logo will incorporate your logo like we have done here in past years....
