What's involved with sponsoring Cliffhanger
Cliffhanger would not be possible without the incredible support from our sponsors.
Businesses small and large benefit by affiliating and advertising with Cliffhanger.
Cliffhanger is known by everyone in 4wd - just ask any one you see on a 4WD track, grey nomads towing vans, tradies with utes or fishermen on beaches. Thanks to 14 very successful events with amazing publicity, thousands of DVD sales and 4wd magazines around the world running stories the Cliffhanger brand is well established throughout all of Australia and the 4wd world. When sponsors advertise with Cliffhanger the teams and people attending are just the stone that starts the ripple that creates the wave that spreads everywhere. So it's not just a matter of whether your product suits our race trucks but rather the respect you will get from your clientele by being affiliated with the established Cliffhanger brand and the reach, impact and influence we can have.
Also dont forget we dont just have battle trucks but also introductory classes for family spec vehicles so if you want more soft road we provide that too.
Prizes and contributions
In 2019 we handed out $10,000 in cash as stage takings for the top 3 places of every stage. That meant that 90% of entrants received some cash and the winners bagged a few thousand in cash. When teams came up to collect their cash they also chose their prize from an amazing prize pool as we started out by announcing the winners and worked our way down. Worked a treat
For many sponsors product is a lot easier than cash so we shall consider all offers. We dont expect any sponsor to give us cash but we send a tax invoice for sponsorship and can convert monetary contributions into cash for presentation.
Cliffhanger Workshop Banner .... each team will receive a workshop banner
Coffee Mugs .... each team will receive 2 x custom coffee cups with our event logo (includes corporate sponsor logos) and an image of their own team making it that bit more special in their own workplace. Teams may purchase additional mugs for $15 ea.
Event Shirts .... every one attending will receive an official event shirt. The colour of the shirt will be the state colour of the team that won Challenge Class at the prior event so we will have Maroon shirts in 2019. Additional shirts may be purchased and we also sell them online and through social media.
Trophies .... Trophies are handed out to first 3 places of each class for driver and navigator. The Trophies will have single colour event and corporate sponsor logos etched in them. They will be the same colour as the shirts for a given year.
SPONSOR DEADLINES ... We have a lot of art work to arrange and then merchandise and trophies, etc to produce (some from overseas). Also we are on site 1-2 months before the event so it all needs to be completed before then. As such we need all arrangements finalised, paid up or prizes supplied, artwork sorted and team stickers supplied before 30th November, 2020 please.
SPONSORSHIP ANNOUNCEMENTS ... The sooner we announce your support the sooner the benefits start rolling in and in the event of Corporate Sponsors the sooner we lock in exclusivity of your industry type. We can not announce or lock you in until your contribution is received or paid. In 2019 I had 2 sponsors simply not show up and not pay on the day as they arranged so we can no longer acknowledge sponsors until we have established the payment or donation of product.
We have made sponsoring Cliffhanger affordable for everyone with the different levels.
Silver $750
- Social Media on repeated occasions with links and photos / video
- Medium size logo on advertising poster footer
- Medium size logo on event flier
- Medium size logo link on web site
- Small logo on event shirt
- Supply of free event merchandise
- Write up in event booklet
Gold $1500
- Social Media on repeated occasions with links and photos / video
- Medium to larger size logo on advertising poster above footer
- Medium to larger size logo on event flier
- Medium to larger size logo link on web site
- Medium to larger size logo on event shirt
- Medium size logo on event workshop banners
- Opportunity for all teams to display your sticker x 2
- Supply of free event merchandise
- Write up in event booklet
- Advertisement in event booklet
- Your merchandise, fliers and handouts in event show bags
- CD with all official event images for own use - usually over 1,000 pics
- Framed event appreciation poster after the event with medium size logo
Corporate $5000
- Exclusivity - Corporate sponsors will be exclusive to an industry type so there will be no other new sponsors that compete directly in your space. It is hard to cancel a minor sponsor already on board when a new corporate comes along, but it's a good incentive to get in early as a corporate sponsor and prevent others.
- Significant Social Media on repeated occasions with links and photos / video, advertorials, reviews, comments, etc
- Professionally prepared interviews and social media advertisement. Here is a link to one we did last year for Engel... press here.
- Your logo to appear along side event logo in all correspondence and on all merchandise as well as signage.
- Large logo on advertising poster
- Large logo on event flier
- Large logo link on web site
- Large logo on event shirt
- Large logo on event workshop banners
- Logo on Headskinz face masks
- Opportunity for all teams to display your sticker x 2
- Supply of free event merchandise
- Write up in event booklet
- Advertisement in event booklet
- Your merchandise, fliers and handouts in event show bags
- CD with all official event images for own use - usually over 1,000 pics
- Framed event appreciation poster after the event with medium size logo
- 5 x free full week spectator passes worth $325 each.
- Permission for you to have your own media crew (paparazzi) preparing your own product material on location
- Your banners, flags, marquees, etc to be displayed throughout base camp and at stages.
- If you have a product we can use during the event we shall do that as promotion and demonstration.
Wrist Bands $750
Cliffhanger's way of making sure everyone there has paid and registered is for them to wear wrist bands all week. You can sponsor the wrist bands and have your logo printed on them. So that's 1,000 people with your logo on their wrist for the entire week. Available to Gold and Corporate Sponsors this is worth $500.
Course Section / Special Stage naming rights $500
Available to Gold and Corporate Sponsors, the event is made up of 20 special stages - each attracts a load of media attention and the hi-lights of the event usually refer to something about a special stage. The spectators tend to do social media posts with images and video action shots of teams in a certain section named after you. Where possible the nature of the special stage will be appropriate to the sponsor like a night stage to be named after a lighting sponsor.
- Display your banner on the track in an ideal photo point
- Stage notes will have your name and logo
- Score sheets will have your name and logo
There are 20 special stages and you can request multiple stages if you like.
CLASS Naming Rights $2500
Available to Gold and Corporate Sponsors, Cliffhanger has 4 classes and a class may be named after you. There is considerable focus on what class teams have entered and the classes generally depict a type of vehicle and interested demographic. Could be very appropriate for a company specialising in buggies to have the Buggy class named after them, etc. Our classes again are :
- Tourer (family spec)
- Super Tourer (club vehicles may have V8)
- Challenge - battle trucks with no expense spared
- Buggy - open class custom with 4 wheel steer, Ultra 4 or side x side
EVENT Naming Rights $ by negotiation
The most significant opportunity is to have the entire event named after you. For example the XYZ Cliffhanger.
This would get thrown around everywhere - all social media pages, all correspondence, all magazine articles, all newspaper reports, all merchandise, everything. The event logo will incorporate your logo like we have done here in past years....
